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  • Ben Keeling to be founding head of Highgate International
  • The school development podcast: Campaign planning
  • Antonia Berry to lead The High School of Glasgow
  • ‘The stars are now aligned for GCSE reform’
  • Making the switch to the Pre-Senior Baccalaureate
  • In Focus: How to avoid wasting money on wellbeing schemes
  • How to avoid a VAT knockout
  • ‘Girls’ schools can’t do this critical work alone’
  • Three things I learnt opening a new international school
  • Cookery teacher’s gift helps launch pizza firm
  • Ben Keeling to be founding head of Highgate International
  • The school development podcast: Campaign planning
  • Antonia Berry to lead The High School of Glasgow
  • ‘The stars are now aligned for GCSE reform’
  • Making the switch to the Pre-Senior Baccalaureate
  • In Focus: How to avoid wasting money on wellbeing schemes
  • How to avoid a VAT knockout
  • ‘Girls’ schools can’t do this critical work alone’
  • Three things I learnt opening a new international school
  • Cookery teacher’s gift helps launch pizza firm

Admissions & Marketing

The best news, opinion and insights for anybody involved in school admissions and marketing – from the experts.

Selina Boyd, international editor, The Good Schools Guide

30 minutes with…Selina Boyd, The Good Schools Guide

International schools have come a long way, but there are still things they could do better to appeal to parents, Selina Boyd tells Irena Barker

By Irena Barker

17 October 2024

Back to Basics IDPE school development podcast

The school development podcast: giving days

By SMP Staff

3 October 2024

Great PR for schools is vital - blackboard and chalk

How to generate great PR for schools

By Zoe MacDougall

7 August 2024

girls from a girls' school having fun

‘Rallying cry’ for girls’ schools research

By SMP Reporter

11 July 2024

Nicola Lutz presents Sales Hacks for Schools

Sales Hacks for Schools: One more follow-up

By SMP Video

9 July 2024

Nicola Lutz, No fluff

Sales Hacks for Schools: Working with agents

By SMP Video

1 July 2024

Nicola Lutz from No Fluff maps out the school admissions pipeline

Sales Hacks for Schools: Don’t let buyers slip through the gaps

By SMP Reporter

3 June 2024

Harry Potter Hogwarts international schools

The ‘Harry Potter-fication’ of international schools

By Simon Probert

28 May 2024

Sales Hacks with Nicola Lutz: School Open Days

Sales Hacks for Schools: Pick up the phone

By SMP Reporter

15 May 2024

Talking Recruitment: Improving the job application process

By Mark Steed

9 May 2024

school marketing taking off

‘We are witnessing a paradigm shift in school marketing’

By Tory Gillingham

8 May 2024

VAT Epsom College in Malaysia fees

VAT: Epsom College in Malaysia offers fee lifeline to UK families

By SMP Reporter

7 May 2024

Sam Hart, headmaster, Giggleswick School, VAT on fees

VAT: ‘Each school must navigate its unique circumstances’

By Sam Hart

1 May 2024

Sales Hacks with Nicola Lutz: School Open Days

Sales Hacks for Schools: Making the most of school open days

By SMP Reporter

30 April 2024

Michael Gray talks about VAT on fees

‘It’s out of sync with the rest of the sector’

By Michael Gray

24 April 2024

gender identity policy

Gender identity policies: how to avoid unforced errors

By Jack Myers

18 April 2024

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