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  • MPs to investigate young carers’ life chances
  • What’s in the new AI in education school leader toolkit?
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  • Can comedy help school improvement?
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  • Tech: ‘It’s not about being trendy or nostalgic’
  • Why identity matters when exporting your school
  • Box Hill School relaunches as RGS Surrey Hills
  • Half of heads warn of job cuts
  • VAT: ‘There are no false cries for help – just economic reality’
  • MPs to investigate young carers’ life chances
  • What’s in the new AI in education school leader toolkit?
  • Gareth Pearson to lead Blundell’s
  • Can comedy help school improvement?
  • In Focus: UK private schools build global partnerships
  • Tech: ‘It’s not about being trendy or nostalgic’
  • Why identity matters when exporting your school
  • Box Hill School relaunches as RGS Surrey Hills
  • Half of heads warn of job cuts
  • VAT: ‘There are no false cries for help – just economic reality’

Admissions & Marketing

The best news, opinion and insights for anybody involved in school admissions and marketing – from the experts.

closing down

What should heads do when a neighbour shuts down?

Rebecca Gibson considers how independent schools should react if another in the area closes

By Rebecca Gibson

2 weeks ago

Irfan Latif, DLD College, diversity group

Marketing ‘as critical as curriculum’ for school success

By SMP Reporter

4 weeks ago

school admissions and marketing

What does it take to work in school marketing?

By Rachel Kerr

2 May 2025

online anonymity

‘Online critics should try leading a school for a month’

By Claire Fletcher

28 April 2025

schools awards trophy

Tes Schools Awards shortlist announced

By SMP Reporter

25 April 2025

make friends with journalists

Why schools should make friends with journalists

By Jessica Shepherd and Anna Pedroza

23 April 2025

The Angel of the North

‘It’s time we heard from independent schools in the North’

By Chris Barnes

8 April 2025

Oliver Smith, new CEO of AMCIS

AMCIS appoints new CEO

By SMP Staff

7 April 2025

NLCS marketing film still

How we made a school marketing film that really stands out

By Hanisha Kotecha

2 April 2025

Alleyn's School

Alleyn’s expands brand with Cognita group deal

By Irena Barker

28 February 2025

Girls using VR headsets at St Mary's School, Hampstead

Back-to-basics school marketing: A case study

By Rachel Hadley-Leonard

11 February 2025

Google reviews

‘A clear policy on Google school reviews was needed’

By Remco Weeda

10 February 2025

Andrew Lewer is in favour of school vouchers

‘Labour’s attitude to independent schools is a visceral one’

By Andrew Lewer

5 February 2025

Desert Island

11+ entry: Less stress, more survival skills

By Luke Ramsden and Michael Foley

29 January 2025

school closures

Loughborough Amherst School plans closure

By Irena Barker

7 January 2025

Selina Boyd, international editor, The Good Schools Guide

30 minutes with…Selina Boyd, The Good Schools Guide

By Irena Barker

17 October 2024

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