In this second episode of the Back to Basics school development podcast, IDPE chair Simon Lerwill meets Kristina McClendon, deputy development director at .
Kristina, who has previously worked in a fundraising role at New York University in the United States, talks about what she has learnt from her stateside experience and the more developed “” across the pond.
She also talks about what US fundraisers could learn from the UK’s more relationship-based development approach.
Simon and Kristina discuss how regular giving income is the “backbone” of a development programme and how “scattering small seeds” can lay the groundwork for bigger gifts later on.
They also talk about establishing a culture of giving and a rhythm to the year – and broach the sticky topic of unrealistic targets set by management.
The podcast ends with some useful advice from Kristina and a Seneca quote from Simon – so listen right to the end!
