In episode three of the Back to Basics podcast series, Simon Lerwill meets Kathrin Ostermann, director of development and alumni relations at , London, UK.
The pair discuss her experience working across higher education, the arts and health and what development professionals in education can learn from these sectors.
Kathrin then explains the importance of devising a clear strategy in development and the importance of knowing both what you plan to do, and what you plan not to do. There are many possible distractions in school development, and it’s vital not to get sidetracked, they agree.
They also discuss how to set a realistic plan that works for your setting and examine the dangers of “cut and paste” approaches that may have worked in previous workplaces.
Kathrin talks about the importance of getting to know, and working with, all stakeholders at all levels and how this can result in improvements in fundraising and resourcing.
The conversation finishes with some vital wisdom that Kathrin says she ignored at the start of her career – so ensure you listen right to the end.
