In this sixth and final episode of the Back to Basics school development podcast, IDPE chair Simon Lerwill meets Charlotte Sutton, director of advancement & alumni relations at , based in East Sussex.
The pair discuss the advantages of being a former teacher working in development and how it can help with promoting internal engagement and “demystifying” what the development office does.
They discuss the importance of campaigns, how to launch them with a bang and how to get through that “difficult second year” successfully. They also tackle big questions such as how to convert one-off donations into regular giving and how to adjust your strategy along the way.
Charlotte brings her years of experience as a teacher to bear on this must-listen conversation for anyone involved in school development.
We hope you have enjoyed the Back to Basics podcast series and found it useful for improving development work in your school.
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