In this first episode of the brand new Back to Basics school development podcast, host Simon Lerwill – and director of development at – meets Lisa Connor to discuss the benefits of giving days.
Lisa, who is head of development and alumni relations at Merchant Taylors’ Schools, Liverpool, UK, tells Simon about how she came to be working for an independent school, and compares this with working for charities such as .
They then explore Lisa’s experience of hosting giving days, looking at their benefits, challenges and the pitfalls to avoid.
They also examine what Lisa learnt from hosting her most recent giving days, including learning where to focus time and resources and the vital role of digital communications in creating a buzz.
Their conversation ends with Lisa’s essential tips for development professionals thinking about hosting a giving day.
And don’t forget to stay tuned for next week’s episode!
