What is the difference between a successful school marketing and admissions department and an unsuccessful one? Well, says Nicola Lutz in her latest podcast, the difference could be one phone call.
In this episode, the founder of explains just how many times schools might need to get in touch with potential paying customers before the enrolment takes place – and it’s more than you think.
She discusses how to vary your way of contacting families and engaging with them in imaginative ways to boost school admissions.
She also warns that schools should never assume that just because families haven’t got back to you, they are not interested.
School admissions and marketing is really a job for optimists, and so often those who make that “final” telephone call prove that mini-miracles can happen all the time.
It’s a must-watch final episode.
